(Re)framing Stage (11:50)

In this stage you synthesize the results of your empathy research, decide on a specific problem within the main problem domain, and compose a descriptive How Might We (HMW) question.

Activity 4 - Synthesize and (Re)frame (30 minutes)

Consider the insights you have gained so far through empathy research, interviews, affinity map, persona, and compliment that research with additional online research, phone calls, whatever is needed to answer any remaining questions or points of confusion. Once your research is complete consider key insights that you might like to address with your solution. Seek the unusual and unique - insights that no one has considered before. As a group settle on one specific problem that you would like to work on. If there is a difference of opinion utilize dot voting to choose one. Compose a (re)framed problem statement in the form of an HMW.

How might we help ___________, to ___________, so that ___________.

45-Minute Lunch

Sharing and Supporting (20 minutes)

Each group shares their HMW question for support and feedback from the group.